SCE Australia boss gets international exposure

After an interview posted early Tuesday morning in the Melbourne Age, SCE Australia boss Michael Ephraim was quoted on American and English gaming sites for what have been construed as controversial remarks on the various price points for next-gen consoles – particularly in reader comments. It’s a shame when honest responses are punished in such a way, and leads to the usual sound-bite PR mentality that gamers and journalists profess to rail against. You can read Ephraim’s response to the hoo-ha here.